Photographer and Creative Director, I work across fashion, e-commerce, and editorial projects.
Based in the Marche region with an international outlook, I support brands and agencies in building strong visual identities, overseeing every stage of the creative process — from concept to production.
My approach blends aesthetics, strategy, and a meticulous attention to detail.

My studio, VRIJ, is an independent production hub specializing in high-impact visual content. In parallel, I develop personal projects that explore contemporary themes with a narrative and individual perspective.

I believe in photography as a language, a tool, and an act of conscious vision.

Carlos Matias Donati is a photographer and creative director based in the Marche region. Founder of the VRIJ studio, he works across fashion, e-commerce, and editorial projects, developing visual identities for brands and agencies. His visual language combines formal precision with an authorial approach, placing a strong emphasis on storytelling through images. His work ranges from high-impact commercial content to personal projects that explore social, aesthetic, and symbolic themes. He collaborates with both Italian and international clients, alternating between studio shoots and on-location productions. He sees photography as a process of observation, construction, and strategic vision.

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